Largest TV audience for a Super Bowl half-time performance

On 9 February 2025, Kendrick Lamar (USA, b. Kendrick Lamar Duckworth) headlined the Apple Music Super Bowl LIX Halftime Show at Caesars Superdome in New Orleans, Louisiana, USA. The performance – featuring R&B singer SZA (Solána Rowe) and producer Mustard (Dijon McFarlane) – was watched by a TV audience of 133.5 million on FOX Sports, Tubi and NFL+.

This beat Michael Jackson’s long-standing record from 1993, when 133.4 million TV viewers tuned in to see his performance at Super Bowl XXVII from the Rose Bowl in Pasadena, California, USA.

Lamar was the first rapper to headline the Super Bowl half-time show solo, and the first to become a two-time headliner, following his appearance at Super Bowl LVI alongside Dr Dre, Snoop Dogg, Eminem and Mary J Blige on 13 February 2022.

His 15-minute set included “HUMBLE.”, “DNA.”, “euphoria”, “luther” and “All the Stars” (both with SZA), and the much-anticipated Drake diss track “Not Like Us”.

The show won Outstanding Music Direction at the 77th Primetime Creative Arts Emmy Awards on 7 September 2025, with Lamar receiving the award alongside his musical director and live bass player Tony Russell.