Longest running soap opera
- Quem
- Guiding Light
- Onde
- United States
- Quando
- 2009
The longest running soap opera (TV and radio) is Procter & Gamble Productions’ 'Guiding Light' (CBS, USA). It began as a radio serial on January 25 1937 and was subsequently broadcast on television from 30 June 1952 until 18 September 2009.